ItsHot

Prior to EastMain

ItsHot.com approached EastMain in July 2014 with a modest online presence. Their goal was to improve their national visibility by increasing organic rankings, driving more traffic to their website, and expanding their clientele. At the time they signed up for our SEO services, they had only a few keywords ranking on the first page of major search engines. A few months later, the site was impacted by a Google update due to unnatural backlinks built by a previous SEO vendor.

EastMain’s Approach

• We conducted extensive keyword research to understand how potential customers were searching for their products.

• We ensured that all name, address, and phone number (NAP) information was accurate, complete, and consistent across key platforms, including top-tier directories such as Google My Business and Bing Local.

• We designed and implemented an SEO campaign that included both on-page and off-page optimization around their targeted keyword terms.

• We developed and distributed SEO-friendly content on relevant websites.

• We created and shared engaging videos about the business to enhance their online presence.

When the website was hit by the Google update, we conducted a thorough backlink analysis and created a prompt action plan to remove or disavow harmful backlinks built previously.