Franchise Business
To generate leads for businesses and help our clients increase their
web traffic and sales which will help them grow their business.
Challenge:
The main challenge for this account was to generate leads with the low Ad Spent of $6/day. Another challenge for this account was to lower down the Cost per lead! Problems Earlier – Cost per Lead was higher with less number of leads!
Reason for Low Performance:
- No Proper targeting
- Not attractive Ad Copies
- Facebook Pixel Not present.
- A/B testing was not done
- Regular monitoring of the campaign was not done.
Solution & Process:
We took over the campaigns, we started testing a few Ads with different Headline & Description. These new ads performed much better than the old ads. This helped us to increase the leads received. To decrease the cost per lead. Below are few more strategies we applied on the campaigns.
- Proper Targeting
- Pausing the non-performing Ads
- Creating of Custom Audience
- Creating look alike audience and thereby increasing the ROI on the Ads
- Daily Monitoring
- A/B testing to boost the result
Result:
Over a period of time we saw a steady increase in number of leads and also the cost per lead was decreased.
Campaign Performance Comparison
Project Details
- Client Name:
- Franchise Business
- Category:
- Business Strategy
- Share :
