Programmatic Display Advertising
What Is Programmatic Display Advertising?
Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert. See all of the programmatic solutions our team can provide.
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“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geofencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.