Omni Attribution

Maximizing return on ad spend for agencies and enterprise marketers.

UNRIVALED IN ATTRIBUTION

We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance.

EastMain SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.

OFFLINE

Incorporate offline events like tradeshows, in-person meetings, and in-store sales

DIGITAL

Track Google Ads and Facebook using the EastMain Universal Conversion Tracking Pixel™

BROADCAST

Attribute radio, TV, OTT, streaming, and podcasts nationally and in local markets

MOBILE

Use in-app events to measure installs, conversions and touchpoints

PHONE AND SMS

Track both inbound and outbound phone calls as well as SMS campaigns

API

Use the EastMain Open Attribution API to track custom events and for enterprise dashboards

Optimize Marketing Campaigns for Greater Sales: Get accurate insights based on full funnel Return on Ad Spend (ROAS) analysis across every stage of every customer conversion

MID FUNNEL

Mid stage conversions like free trials, app downloads, event attendees, personal meetings and store visits

BOTTOM OF FUNNEL

Quote requests, product demonstrations, test drives, and proposal acceptance

SALES

eCommerce orders, contracts closed, opportunities won, subscription plans activated

TOP OF FUNNEL

Initial conversions like newsletter sign ups, PDF downloads, page views and form fills

Shorten Your Prospects’ Path to Conversion: From organic search and social referrals, to ad clicks and broadcast advertising, hundreds of touchpoints capture how prospects develop a relationship with your brand.

FULL CUSTOMER JOURNEY MAPPING

Today’s customers have their own way of discovering and trusting brands. Using EastMain, clients have full transparency into the path of conversion for each and every customer.

AWARENESS

Measure ad impressions and broadcast campaigns to attribute what programs raise awareness of your brand.

NURTURE

Optimize long tail lead nurturing campaigns to determine what pieces of content and sales team outreach drive conversions.

ALL TOUCHPOINTS

Incorporate 100% of the touchpoints prospects interact with to evaluate which channels are contributing the best.

CONVERSION

Optimize multiple conversion points along your average customer journey to help marketing drive the return on ad spend.

A Complete Attribution Solution: EastMain collects touchpoints across all channels, captures conversions throughout the entire funnel, and maps each individual customer journey to provide unrivaled and impartial attribution results.

CROSS-CHANNEL

With cross-channel attribution from EastMain, there’s no more guesswork or complicated processes to assign credit to various touchpoints. Credit is automatically given to touchpoints that matter most making attribution an analytic science and not a specialized art.

FULL-FUNNEL

Using EastMain, you can include a variety of conversion types in your attribution modeling. From form completions and in-bound phone calls to completed orders and even sales stages from your CRM, conversion analysis across the sales funnel is now a reality.

CUSTOMER JOURNEY MAPPING

Understanding the paths your prospects take to become customers is critical to optimizing your marketing efforts. With EastMain, every touchpoint makes up a pattern of interactions on the way to conversion that can help you identify optimization opportunities.

KEY FEATURE:

UNIVERSAL CONVERSION TRACKING PIXEL™

Are you maximizing your return on ad spend? EastMain maps each step of a prospect’s journey to becoming a customer. From initial outreach through nurturing programs, and even all steps in the sales pipeline, EastMain marketing attribution identifies each touchpoint using a Universal Conversion Tracking Pixel that automatically learns about your specific marketing programs.

Using EastMain, you’ll know exactly where every marketing dollar is going and how it pays off.

BROADCAST AND DIGITAL IN ONE SOLUTION

Attributing long-lead conversions to radio and television is based on a flexible yet powerful algorithm that uses response windows, impressions, and predictive analysis. Unique EastMain“ second breath of broadcast” attribution uses custom decay curves to ensure full value is captured for this important channel.

RADIO

Track weblift and conversions using a flexible response window

TELEVISION

Track TV and streaming campaigns from cable, OTT and broadcast

PAY PER CLICK

Track all search and social channels with your existing UTM structure

DISPLAY

Track display impressions and clicks from the world’s largest display networks

KEY FEATURE:

REAL-TIME TOUCHPOINT PERFORMANCE

Real-time insights from attribution reports lets marketers adjust programs while they’re in-flight. No more waiting for month-end reporting, EastMain provides constant feedback on how each touchpoint is performing including Google Ad clicks, Facebook referrals, radio and television, and even direct mail.

Using EastMain, you’ll get the analytic insights you need to make immediate decisions about your marketing mix.

Let's see if we are fit to work together.

Setup a 15 minute intro call with Ian.