Maximizing return on ad spend for agencies and enterprise marketers.
UNRIVALED IN ATTRIBUTION
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance.
EastMain SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
Optimize Marketing Campaigns for Greater Sales: Get accurate insights based on full funnel Return on Ad Spend (ROAS) analysis across every stage of every customer conversion
Shorten Your Prospects’ Path to Conversion: From organic search and social referrals, to ad clicks and broadcast advertising, hundreds of touchpoints capture how prospects develop a relationship with your brand.
FULL CUSTOMER JOURNEY MAPPING
Today’s customers have their own way of discovering and trusting brands. Using EastMain, clients have full transparency into the path of conversion for each and every customer.
A Complete Attribution Solution: EastMain collects touchpoints across all channels, captures conversions throughout the entire funnel, and maps each individual customer journey to provide unrivaled and impartial attribution results.
UNIVERSAL CONVERSION TRACKING PIXEL™
Are you maximizing your return on ad spend? EastMain maps each step of a prospect’s journey to becoming a customer. From initial outreach through nurturing programs, and even all steps in the sales pipeline, EastMain marketing attribution identifies each touchpoint using a Universal Conversion Tracking Pixel that automatically learns about your specific marketing programs.
Using EastMain, you’ll know exactly where every marketing dollar is going and how it pays off.
BROADCAST AND DIGITAL IN ONE SOLUTION
Attributing long-lead conversions to radio and television is based on a flexible yet powerful algorithm that uses response windows, impressions, and predictive analysis. Unique EastMain“ second breath of broadcast” attribution uses custom decay curves to ensure full value is captured for this important channel.
REAL-TIME TOUCHPOINT PERFORMANCE
Real-time insights from attribution reports lets marketers adjust programs while they’re in-flight. No more waiting for month-end reporting, EastMain provides constant feedback on how each touchpoint is performing including Google Ad clicks, Facebook referrals, radio and television, and even direct mail.
Using EastMain, you’ll get the analytic insights you need to make immediate decisions about your marketing mix.