Omni Attribution
UNRIVALED IN ATTRIBUTION
We are courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance.
EastMain SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
OFFLINE
Incorporate offline events like tradeshows, in-person meetings, and in-store sales
DIGITAL
Track Google Ads and Facebook using the EastMain Universal Conversion Tracking Pixel™
BROADCAST
Attribute radio, TV, OTT, streaming, and podcasts nationally and in local markets
MOBILE
Use in-app events to measure installs, conversions and touchpoints
PHONE AND SMS
Track both inbound and outbound phone calls as well as SMS campaigns
API
Use the EastMain Open Attribution API to track custom events and for enterprise dashboards
Optimize Marketing Campaigns for Greater Sales: Get accurate insights based on full funnel Return on Ad Spend (ROAS) analysis across every stage of every customer conversion
TOP OF FUNNEL
Initial conversions like newsletter sign ups, PDF downloads, page views and form fills
MID FUNNEL
Mid stage conversions like free trials, app downloads, event attendees, personal meetings and store visits
BOTTOM OF FUNNEL
Quote requests, product demonstrations, test drives, and proposal acceptance
SALES
eCommerce orders, contracts closed, opportunities won, subscription plans activated
Shorten Your Prospects’ Path to Conversion: From organic search and social referrals, to ad clicks and broadcast advertising, hundreds of touchpoints capture how prospects develop a relationship with your brand.
FULL CUSTOMER JOURNEY MAPPING
Today’s customers have their own way of discovering and trusting brands. Using EastMain, clients have full transparency into the path of conversion for each and every customer.
AWARENESS
Measure ad impressions and broadcast campaigns to attribute what programs raise awareness of your brand.
NURTURE
Optimize long tail lead nurturing campaigns to determine what pieces of content and sales team outreach drive conversions.
ALL TOUCHPOINTS
Incorporate 100% of the touchpoints prospects interact with to evaluate which channels are contributing the best.
CONVERSION
Optimize multiple conversion points along your average customer journey to help marketing drive the return on ad spend.
A Complete Attribution Solution: EastMain collects touchpoints across all channels, captures conversions throughout the entire funnel, and maps each individual customer journey to provide unrivaled and impartial attribution results.
CROSS-CHANNEL
With cross-channel attribution from EastMain, there’s no more guesswork or complicated processes to assign credit to various touchpoints. Credit is automatically given to touchpoints that matter most making attribution an analytic science and not a specialized art.
FULL-FUNNEL
Using EastMain, you can include a variety of conversion types in your attribution modeling. From form completions and in-bound phone calls to completed orders and even sales stages from your CRM, conversion analysis across the sales funnel is now a reality.
CUSTOMER JOURNEY MAPPING
Understanding the paths your prospects take to become customers is critical to optimizing your marketing efforts. With EastMain, every touchpoint makes up a pattern of interactions on the way to conversion that can help you identify optimization opportunities.
KEY FEATURE:
UNIVERSAL CONVERSION TRACKING PIXEL™
Are you maximizing your return on ad spend? EastMain maps each step of a prospect’s journey to becoming a customer. From initial outreach through nurturing programs, and even all steps in the sales pipeline, EastMain marketing attribution identifies each touchpoint using a Universal Conversion Tracking Pixel that automatically learns about your specific marketing programs.
Using EastMain, you’ll know exactly where every marketing dollar is going and how it pays off.
BROADCAST AND DIGITAL IN ONE SOLUTION
Attributing long-lead conversions to radio and television is based on a flexible yet powerful algorithm that uses response windows, impressions, and predictive analysis. Unique EastMain“ second breath of broadcast” attribution uses custom decay curves to ensure full value is captured for this important channel.
RADIO
Track weblift and conversions using a flexible response window
TELEVISION
Track TV and streaming campaigns from cable, OTT and broadcast
PAY PER CLICK
Track all search and social channels with your existing UTM structure
DISPLAY
Track display impressions and clicks from the world’s largest display networks
KEY FEATURE:
REAL-TIME TOUCHPOINT PERFORMANCE
Real-time insights from attribution reports lets marketers adjust programs while they’re in-flight. No more waiting for month-end reporting, EastMain provides constant feedback on how each touchpoint is performing including Google Ad clicks, Facebook referrals, radio and television, and even direct mail.
Using EastMain, you’ll get the analytic insights you need to make immediate decisions about your marketing mix.