PPC Questionnaire

This is our standard long form client intake questionnaire for companies and organizations who are serious about an engagement with our agency. All responses are confidential and go directly to our Director of Accounts Services. Fill out the form as best you can. There are no perfect answers.

- Step 1 of 6

Accounts and Access

We need to know what accounts and assets you have available and what we’ll need to create for you. If you have an existing account it’s always best that we continue to use it so we can maintain continuity and benefit from any preexisting data. If you don’t have an existing account (or are unable to gain access to it) then we can create a new account for you.

Google Ads *

I already have a Google Ads account and I have full access to it.
Please create a new Google Ads account on my behalf and invite me to be an administrator.

Google Ads access

Once we receive your Google Ads Customer ID, we will send you an access request

This request will come directly from Google and will go to the email address attached to your Google account.
Here are details on exactly how that process works:
- Video: https://youtu.be/4CPnGgpT3Is
- Doc: https://bit.ly/2H8Z8IM

This step is required even if we have previously gained access to your Google Ads account. All of our active clients are placed in a completely different management account for security and reporting purposes.

What is your google customer ID *

Google Analytic *

I already have a Google Analytics account and I have full access to it.
Please create a Google Analytics account on my behalf and invite me to be an administrator.

You will need to provide us with access to your Google Analytics account

Please follow the instructions found here:

Video: https://youtu.be/3J9H9HwT-IM

Access should be provided to : eastmaindigico@gmail.com

Were you able to provide us with access to your Google Analytics account? *

Yes
No, I need help

Google Tag Manager *

I already have a Google Tag Manager account and I have full access to it.
Please create a Google Tag Manager account on my behalf and invite me to be an administrator.

You will need to provide us with access to your Google Analytics account

Please follow the instructions found here:

Video: https://youtu.be/3J9H9HwT-IM

Access should be provided to : eastmaindigico@gmail.com

Were you able to provide us with access to your Google Tag Manager account? *

Yes
No, I need help.

Google Merchant Center *

I already have a Google Merchant Center account and I have full access to it.
Please create a Google Merchant Center account on my behalf and invite me to be an administrator.

Google Search Console Tool *

I already have a Google Search Console Tool account and I have full access to it.
Please create a Google Search Console Tool account on my behalf and invite me to be an administrator.

Google My Business (Google Local) *

I already have a Google My Business account and I have full access to it.
Please create a Google My Business account on my behalf and invite me to be an administrator.

Website Access *

I have a Website Access
No, I don’t have one. I need your help here.

Do you have a hosting access? *

Shopify Partner Access *

I already have a Shopify Partner Access
No, I don’t have one. I need your help here

Facebook & Instagram Ads *

EastMain will be managing my Facebook and/or Instagram Ads.
EastMain will NOT be managing my Facebook and/or Instagram Ads.

You will need to provide us with access to your Facebook Business Manager account.

Following are the 2 methods to send us access to your Facebook account:

Please follow the instructions found here: https://www.facebook.com/business/help/21690037706?id=2190812977867143
Facebook Partner Access (Page & Ad account) https://bit.ly/facebook-partner-access
Access should be provided to the following Facebook Partner ID: 656330171788604

Optional: Tell us about your avatar

Your avatar is your ideal customer. It is essential to understand who, exactly, we are trying to target, so, please provide as much detail as you can.

What are the primary challenges your Avatar faces that you help to solve or alleviate?

Describe any pain points or negative feelings your Avatar may have experienced with your product, service or industry.

What books, newspapers, blogs, or websites do they read? What conferences do they attend? What gurus and thought leaders do they pay attention to?

What hopes and expectations does your Avatar have in relation to your product/service?

Optional: Help us to create the best possible ad copy for your brand

Think about your ideal customer/target market. Why are you the best solution for them when compared with alternative solutions?

Please provide any existing materials, links etc. that may help us more effectly understand and describe your product or service.

Who is the narrator (brand ambassador) of your brand, if you have one? What tone/voice do you want to convey through your brand?

What is (generally speaking) your primary call to action (CTA) or conversion goal when marketing online?

Who is NOT your target market? To whom should we avoid speaking?

Optional: Tell us about your industry

Of your competitors, who do you respect the most and why?

Besides competitor, are there any alternative products/Services that your prospect might choose in order to solve their need?

Who are the biggest thought leaders in your industry?

Is there anything else about your industry that is important for us to know?

Where do you rank the content you currently have on you website?

Amazing! We are thought leaders in our industry.
Good. There are a few gaps but what we have is well written and up to date.
Embarrassing. Our content is spare, outdated, and poorly written.
We don’t have content yet.

Who’s our ideal client?

Client Profiling Sheet (Avatar I Persona)

Monthly Advertising Budget *

Target Audience Age Bracket? *

Gender *

Which geographic area(s) would you like us to specifically target with your ads? *

Which geographic area(s) (if any) do you want us to specifically exclude from being served your ads? *

Language *

Please list 3 to 5 competitors (include website addresses if you have them): *

Would you like to specifically target people searching for your competitors with your ads?

Give me 3-5 keyword that you think would be good for your business. *

Business name *

You Website URL *

Is this an eCommerce website?

Are there any specific offers or promotions you want us to feature in some of the ads?

Please paste those URLs below:

What is the business’ physical address?

What features and/or benefits separate your company, products, and services from the competitors you’ve listed above?

Let’s talk about your sales process

What specific product or services would you like to advertise via PPC?

Are there any of your products/services that you offer that you do NOT want to advertise via PPC?

Describe what your sales process looks like from lead to close

How long is your average sales cycle?

What is the average INITIAL net value of a new customer?

What is the average LIFETIME net value of a customer?

Do customers often refer new customers to you by word-of-mouth?

What factors are most important to people looking for your products/services?

Let’s talk about who you’d like to target

Who is your primary target audience?

Are there unique, industry-specific terms that would be valuable for us to include in ad copy, use as keywords, etc?

Are there any industry-specific terms you do NOT want us to use in keywords or ad copy?

What days and hours would you like the ad campaigns to run?

Are there specific days of the week, and/or times of day, during which you do NOT want your ads to run at all?

Does your business accept incoming calls?

Are there specific days of the week, and/or times of day, during which you would prefer NOT to receive phone calls from your PPC campaigns? If you do not want to receive calls from people who click your ads, simply mark N/A.

Should we send calls from the ads to the phone number(s) listed on your website, or is there a different phone number that we should use?

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