Fractional CMO and Bolt On

Marketing Department

for Your Business

Fractional CMO services to increase your customer base, get you more of the right leads, and boost your business growth. No need to hire a full-time CMO or under performing agency, with EastMain you can optimize your marketing more cost-effectively and efficiently.

We Have Successfully Grown Over 700 Brands

Message from Ian Magley (Founder and Visionary)

Most companies are not clear on their true strategy, buyer persona, core message, customer value journey etc…Having worked with nearly 700 companies over the last 7 years I have taken this knowledge and created the framework for implementing a true marketing system, a marketing machine as I like to call it.

Essentially, I become your part-time CMO for a few months and you have my entire team at your disposal as a bolt-on marketing department. We build the strategy, put down the nails then hammer them home creating a foundation for long-term sustainable marketing clarity and growth. After that you can run with it with your team (you own everything we build for you, you can have my team manage the services needed to keep the system going or we can continue as your part time CMO and Bolt On Marketing Department. Most importantly, the path to success will be defined and very clear.

We Help Businesses:

Find Your Customers Anywhere

Our Fractional CMO Services Will Give You:

  • Better results with a full guarantee behind it
  • More time to specialize in other aspects of your business
  • Increase in productivity with immediate implementation of strategies
  • Cost-effectiveness and flexibility by focusing only on what is important
  • A new angle of your business alongside skills and techniques that are not utilized in-house
  • Up-to-date marketing practices
  • Accountability for the performances and results we bring you
  • An outsourced marketing department that handles all your marketing
Want to know where your business stands?

Get a FREE Comprehensive Marketing Audit for Your Business

What is the best way to gauge whether your business is on the right track? Through a marketing audit, of course! We’ll conduct a detailed audit of your marketing strategy and cover all aspects of your marketing.

We’ll also deep dive into the details and uncover opportunities market gaps and refine the marketing strategy to unleash the full potential of your business.

Certified Partner Agency

We are certified in the 8 core competencies of digital marketing:

What Our Customers Say

Working with The Brand EastMain Digital Marketing has taken a huge weight off of my shoulders. I don’t have to figure it out and do everything on my own.

Christina VanDergrift

The EastMain Digital Marketing has helped us express who we are more confidently. Our brand speaks before we say anything!

Antonio & Sharon Thomas
If you are looking for your brand to be understood and felt, this is the company to partner with to curate that experience.
Michelle Curtis-Bailey

In an industry filled with cliches and abstraction, The EastMain Digital Marketing cuts through the crap and tells it like it is.

Imran Battla

There’s a right way and a wrong way to brand, and our internal efforts were well-intentioned but failed. With The EastMain Digital Marketing by our side things got done, and got done right.

Dan Mori

The process The EastMain Digital Marketing team used was in-depth and revealed the story I wanted to tell potential clients.

Sharyn Smith

Our Approach

We believe marketing should be simple and effective. Our approach starts with the six fundamentals. These are the foundation of our system – simple, yet powerful building blocks. Once these are implemented, effective marketing follows.

The Six Fundamentals of Marketing


The first fundamental is about vision and focus. Understanding your business and defining where you want to go is the first step to getting there.


The second fundamental is about knowing your target customer. How and where to engage them, and why they do or don’t do business with you.


Understanding the path to a sale and how your product or service meets the needs of your customer will properly position your products and services.


The fourth fundamental is making sure sales and marketing are working in concert. This is important to promote operational efficiency and sales growth.


Accountability, the fifth fundamental is about creating a strong marketing plan, supported by a consistent cadence and defined accountability.


The sixth fundamental is knowing how much and where to spend your marketing dollars, for the optimal return on your marketing investment.

Our Process

We are accountable for building your marketing strategy and so much more. We develop your marketing system, overseeing its execution with your team, and making sure it is driving sales. Our proven process is designed to support B2B and B2C companies regardless of size or industry type. This repeatable process is structured to be dependable and consistent, yet flexible enough to accommodate your unique marketing needs.
At a strategic level, “why?” is the most important question to ask and answer. We want to understand your overall objectives for the your business, and determine if the EastMain model is a good fit.
EastMain will conduct a marketing survey with the key stakeholders and customers, and review any additional information provided. The survey follows our six marketing fundamentals establishing a baseline of where the company is today. The survey and external findings are used to create a detailed analysis of your marketing strategy and execution and list of recommendations.

Marketing Strategy  Session

During this session, we begin to formalize your Six Marketing Fundamentals by establishing your Wildly Important Goal, or WIG, clarify what we know about your customer(s) and understand how to position  your offering in the mind of the customer.  We will also review how marketing can support your sales process.

Action Session and Kickoff

This is where the action happens. We formalize your two-year WIG and begin developing your marketing strategy. We complete a DOS exercise to uncover opportunities, then use these opportunities to formulate our 90-day priorities. We develop your scorecard, evergreen marketing campaign plan, and campaign budget.  Kickoff is approximately 1-2 weeks after the action session.

Deliverable: Foundation Quarter Plan and Kickoff

We will deliver a full foundational report and strategy document including the first quarter Foundational Plan.  The first quarter plan is used to establish a foundation for your marketing efforts and includes scorecard metrics, campaign themes, calendars, budgets, rocks and action items.  The scorecard, rock and action item tools are configured to use in the Weekly Check-ins.

Quarterly Sprints

Once your marketing audit and foundation sessions are complete, EastMain kicks off your quarterly sprint and manages it weekly with check-ins. During the quarter we manage your team, your vendors, and our team to execute your quarterly priorities all with the overarching 2-year marketing goal in mind. Each quarter we facilitate a new action session for the following quarter and continue our sprint process.

Each week we have a check-in call to review the scorecard, action items, results, and any hurdles. This call helps manage cadence, accountability, and stay focused on what’s most important for the business.
EastMain supports campaign management, process documentation, vendor management, and provides ongoing expertise, guidance, and coaching as we work together to reach your goals.
This session identifies the quarterly goals, the milestones to be met, and the metrics to record success. Once these are established, we develop the supporting marketing activities, processes, and address any obstacles.
During the quarterly sprint kickoff, we deliver the marketing action report, establish the quarterly theme, confirm the budgets, and action items, and then kickoff the marketing calendar and launch the campaigns.

How Can We Help?

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geofencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

Fill Out the contact form or call us at 201-923-1709