Fractional CMO and Bolt On
Marketing Department
for Your Business
Fractional CMO services to increase your customer base, get you more of the right leads, and boost your business growth. No need to hire a full-time CMO or under performing agency, with EastMain you can optimize your marketing more cost-effectively and efficiently.
Message from Ian Magley (Founder and Visionary)
Most companies are not clear on their true strategy, buyer persona, core message, customer value journey etc…Having worked with nearly 700 companies over the last 7 years I have taken this knowledge and created the framework for implementing a true marketing system, a marketing machine as I like to call it.
Essentially, I become your part-time CMO for a few months and you have my entire team at your disposal as a bolt-on marketing department. We build the strategy, put down the nails then hammer them home creating a foundation for long-term sustainable marketing clarity and growth. After that you can run with it with your team (you own everything we build for you, you can have my team manage the services needed to keep the system going or we can continue as your part time CMO and Bolt On Marketing Department. Most importantly, the path to success will be defined and very clear.
We Help Businesses:
- Generate higher quality leads to your business
- Get customers through the funnel faster
- Increase the number of repeat sales
- Establish strong communication
- Introduce powerful sales tools
- Improve brand image, awareness, and recognition
- Stand out from your competitors
- Provide a positive customer experience
- Build strong relationships with customers
- Announce and promote new products
Find Your Customers Anywhere
Our Fractional CMO Services Will Give You:
- Better results with a full guarantee behind it
- More time to specialize in other aspects of your business
- Increase in productivity with immediate implementation of strategies
- Cost-effectiveness and flexibility by focusing only on what is important
- A new angle of your business alongside skills and techniques that are not utilized in-house
- Up-to-date marketing practices
- Accountability for the performances and results we bring you
- An outsourced marketing department that handles all your marketing
Get a FREE Comprehensive Marketing Audit for Your Business
What is the best way to gauge whether your business is on the right track? Through a marketing audit, of course! We’ll conduct a detailed audit of your marketing strategy and cover all aspects of your marketing.
- Strategic Marketing
- Digital Marketing
- Product Marketing
- Marketing Operations
We’ll also deep dive into the details and uncover opportunities market gaps and refine the marketing strategy to unleash the full potential of your business.
Certified Digitalmarketer.com Partner Agency
We are certified in the 8 core competencies of digital marketing:
What Our Customers Say
Working with The Brand EastMain Digital Marketing has taken a huge weight off of my shoulders. I don’t have to figure it out and do everything on my own.
The EastMain Digital Marketing has helped us express who we are more confidently. Our brand speaks before we say anything!
In an industry filled with cliches and abstraction, The EastMain Digital Marketing cuts through the crap and tells it like it is.
There’s a right way and a wrong way to brand, and our internal efforts were well-intentioned but failed. With The EastMain Digital Marketing by our side things got done, and got done right.
The process The EastMain Digital Marketing team used was in-depth and revealed the story I wanted to tell potential clients.
Our Approach
We believe marketing should be simple and effective. Our approach starts with the six fundamentals. These are the foundation of our system – simple, yet powerful building blocks. Once these are implemented, effective marketing follows.
The Six Fundamentals of Marketing
KNOW WHERE
YOU'RE GOING
UNDERSTAND
YOUR BUYER
POSITIONING
YOUR OFFER
ALIGN SALES &
MARKETING
CADENCE FOR PLANNING & ACCOUNTABILITY
Accountability, the fifth fundamental is about creating a strong marketing plan, supported by a consistent cadence and defined accountability.
STRUCTURING PROCESSES FOR CAMPAIGNS &CREATIVE
Our Process
Marketing Strategy Session
During this session, we begin to formalize your Six Marketing Fundamentals by establishing your Wildly Important Goal, or WIG, clarify what we know about your customer(s) and understand how to position your offering in the mind of the customer. We will also review how marketing can support your sales process.
Action Session and Kickoff
This is where the action happens. We formalize your two-year WIG and begin developing your marketing strategy. We complete a DOS exercise to uncover opportunities, then use these opportunities to formulate our 90-day priorities. We develop your scorecard, evergreen marketing campaign plan, and campaign budget. Kickoff is approximately 1-2 weeks after the action session.
Deliverable: Foundation Quarter Plan and Kickoff
We will deliver a full foundational report and strategy document including the first quarter Foundational Plan. The first quarter plan is used to establish a foundation for your marketing efforts and includes scorecard metrics, campaign themes, calendars, budgets, rocks and action items. The scorecard, rock and action item tools are configured to use in the Weekly Check-ins.
Quarterly Sprints
Once your marketing audit and foundation sessions are complete, EastMain kicks off your quarterly sprint and manages it weekly with check-ins. During the quarter we manage your team, your vendors, and our team to execute your quarterly priorities all with the overarching 2-year marketing goal in mind. Each quarter we facilitate a new action session for the following quarter and continue our sprint process.
How Can We Help?
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geofencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.