How Omni Attribution Works
It might seem hard to believe you can be up and running with an attribution system in just a few days, but that’s the reality with EastMain. Our system was specifically designed to be quick and easy to onboard, and the EastMain Support Team is always here for questions.
OFFLINE
Incorporate offline events like tradeshows, in-person meetings, and in-store sales
DIGITAL
Track Google Ads and Facebook using the EastMain Universal Conversion Tracking Pixel™
BROADCAST
Attribute radio, TV, OTT, streaming, and podcasts nationally and in local markets
MOBILE
Use in-app events to measure installs, conversions and touchpoints
PHONE AND SMS
Track both inbound and outbound phone calls as well as SMS campaigns
API
Use the EastMain Open Attribution API to track custom events and for enterprise dashboards
THE EastMain UNIVERSAL CONVERSION TRACKING PIXEL™
One pixel picks up 100% of your marketing programs and conversions. Implementation takes place in less than ten business days, and ad optimization can begin within your first month.
DAY ONE
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INSTALL THE UNIVERSAL CONVERSION TRACKING PIXEL
ONE PIXEL… FOR EVERYTHING
The EastMain Universal Conversion Tracking Pixel is all you need to track 100% of in-bound marketing programs and all conversion points. Install the pixel on every page of your website directly or through any tag manager.
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START TRACKING
IMMEDIATE REAL-TIME TRACKING
The EastMain Pixel begins learning about your marketing programs the very second it’s installed. Sit back and relax. It’s working.
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SET UP CONVERSIONS
BUSINESS OUTCOMES CAPTURED
Conversion events include form completions, sales, in-bound phone calls, and any outcome you want to measure and attribute. Set these up in the EastMain system using a variety of pre-built methods or use our API.
DAY TWO
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ASSIGN GROUPINGS
SUMMARIZED GROUPINGS
Groupings allow you to categorize marketing touchpoints into channels, programs, or other logical collections. Decide what groupings you want to use and assign touchpoints to these as they’re found by the EastMain Universal Pixel.
DAY THREE
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REVIEW RESULTS
EASY TO UNDERSTAND DASHBOARD
Take a look at your EastMain dashboard to see conversions being captured. The attribution segmentation report shows which touchpoints contribute to conversions, and the touchpoint performance report gives feedback on individual touchpoints.
WEEKS 2-3
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REVIEW RESULTS
COLLECT AND ORGANIZE DATA
During this time EastMain automatically ingests all of your marketing touchpoints and conversion events. New touchpoints and mid funnel conversion points may be established as our algorithmic attribution model learns about your marketing campaigns.
OPTIMIZATION BEGINS WEEK 3
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OPTIMIZE AD SPEND