How Omni Attribution Works

It might seem hard to believe you can be up and running with an attribution system in just a few days, but that’s the reality with EastMain. Our system was specifically designed to be quick and easy to onboard, and the EastMain Support Team is always here for questions.

OFFLINE

Incorporate offline events like tradeshows, in-person meetings, and in-store sales

DIGITAL

Track Google Ads and Facebook using the EastMain Universal Conversion Tracking Pixel™

BROADCAST

Attribute radio, TV, OTT, streaming, and podcasts nationally and in local markets

MOBILE

Use in-app events to measure installs, conversions and touchpoints

PHONE AND SMS

Track both inbound and outbound phone calls as well as SMS campaigns

API

Use the EastMain Open Attribution API to track custom events and for enterprise dashboards

THE EastMain UNIVERSAL CONVERSION TRACKING PIXEL™

One pixel picks up 100% of your marketing programs and conversions. Implementation takes place in less than ten business days, and ad optimization can begin within your first month.

DAY ONE

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INSTALL THE UNIVERSAL CONVERSION TRACKING PIXEL

ONE PIXEL… FOR EVERYTHING

The EastMain Universal Conversion Tracking Pixel is all you need to track 100% of in-bound marketing programs and all conversion points. Install the pixel on every page of your website directly or through any tag manager.

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START TRACKING

IMMEDIATE REAL-TIME TRACKING

The EastMain Pixel begins learning about your marketing programs the very second it’s installed. Sit back and relax. It’s working.

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SET UP CONVERSIONS

BUSINESS OUTCOMES CAPTURED

Conversion events include form completions, sales, in-bound phone calls, and any outcome you want to measure and attribute. Set these up in the EastMain system using a variety of pre-built methods or use our API.

DAY TWO

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ASSIGN GROUPINGS

SUMMARIZED GROUPINGS

Groupings allow you to categorize marketing touchpoints into channels, programs, or other logical collections. Decide what groupings you want to use and assign touchpoints to these as they’re found by the EastMain Universal Pixel.

DAY THREE

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REVIEW RESULTS

EASY TO UNDERSTAND DASHBOARD

Take a look at your EastMain dashboard to see conversions being captured. The attribution segmentation report shows which touchpoints contribute to conversions, and the touchpoint performance report gives feedback on individual touchpoints.

WEEKS 2-3

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