EVENT TRACKING
WHETHER IT’S THE NEED TO EXPAND YOUR DIGITAL MEDIA KIT OR MARKET TO EVENT ATTENDEES AT A OR EVENT, OUR TEAM CAN MICRO TARGET PEOPLE THAT ATTEND THOSE EVENTS.
Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event and then advertise to those customers. You can reach those customers whether you are in attendance or not. With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1 mile radius targeting.
There are a number of ideal geofencing locations including:
- Stadiums, Buildings
- Arenas
- Convention Centers/Trade Shows
- Parks
- Festivals
Latest Innovation In Event Marketing Technology (Geofencing)
Location Based Advertising (Geofencing)
Our Beacon Free geofencing technology allows franchises and retailers to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geofenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is The Advertising Producing Actual Walk-Ins To My Store?
Our geofencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Busy? Watch Our Recorded Geofencing Webinar. Here Is What You’ll Learn
- What Is Geofencing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geofencing
- How To Measure Foot Traffic W/ Geofencing
- How To Profit From Geofencing Advertising
- How To Win More Business With Geofencing
- How To Get Started With Geo fencing
Key Geofencing Benefits
- Only Need Location Services of Mobile Device Turned On. NO OTHER REQUIREMENTS NEEDED
- 90% of individuals typically have location services turned on
- Does not require Physical BEACONS
- Location File Import and Export Capability
- Granular Localization via Custom Shapes & Sizes
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to
- Retarget customers who visit or commute through any geo-fenced location
“Only 22% Of Businesses Say They’re Using Hyperlocal Targeting To Its Full Potential.” Why Aren’t You?
Our Advantages
- Self-contained, turnkey Event Targeting solution.
- Granularity down to the hour level.
- A tool that builds audiences based on physical locations during specific date and time windows.
- Fully automated process to run Event Targeting campaigns to single or multiple locations, dates and times.
- Audiences are portable and reusable.
How Event Targeting Works
- A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
Programmatic Display Campaign Development
Digital Analysis
Creative Development
Programmatic Development
Analytics
Optimizations
Geo Zone Conversion Reporting
We are also able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
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Does your agency have any only factors?
At EastMain, we provide you with services, offerings and guaranteed results that ONLY WE can provide. What are your current agency’s only factors? Set up a quick call below so I can personally show you our "Only Factors" and how they can transform your business in 30 days or less.
How Can We Help?
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geofencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.