Conversion Zone Tracking
After people have seen your Ads online, our team can track those who have then come back to your store, location, or building that you want to drive foot traffic to.
How Conversion Zones Work (Online Advertising To Offline Foot Traffic)
Conversion zones are a powerful means to track your online advertising to offline storefront traffic and conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Now you can truly determine the impact your advertising is having on people who have seen your ads and walk to your designated conversion zone. And our team is tracking it all in our reporting dashboard.
Natural Store Visitors Versus Advertised Store Visitors
Now that we know we can track people who saw or clicked on your ads and then visited your storefront, you know you can tie real offline traffic back to your online return on investment. But a reasonable question we get a lot from advertisers is “how do you know if that traffic was still going to visit my store regardless of seeing our Ads?”
Geo Conversion Lift Tracking
Our team can track the number of people who would have naturally visited your store front versus the number of people who visited your store front as a result of seeing your Ads. It’s what we call geo lift. We calculate it by looking at the percent increase in natural store front visitors versus advertising percent increase in store front visitors. Now you really know how effective your advertising is going.
Real Offline To Online Tracking Such As Store Visitors Who Saw Your Ads Were Not Possible, Until Now.
Geo Conversion Lift & Conversion Zone Use Cases
Conversion Zone Reporting
We report on a host of conversion zone metrics including:
Programmatic Display Campaign Development
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“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.