ADDRESSABLE GEO FENCING HOUSEHOLD LEVEL TARGETING

A POWERFUL, EFFICIENT, AND ACCURATE NEW WAY TO TARGET SPECIFIC HOUSEHOLDS AND BUSINESSES WITH STATIC, VIDEO & OTT ADVERTISING.

Do you have a list of customers or business addresses? Addressable Geofencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

Combine Precision Of Geofencing W/ OTT Advertising

For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV Stations ranging from TBS to TNT. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.

There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. Connected TV (CTV) & OTT provides enterprises with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and of course geofencing & household geofencing.

Over 1300 Demographic & Psychographic Variables

When we say hyper local precision, we truly mean it. When you combine CTV Advertising, with geofencing, layered in with over 1,300 demographic and psychographic variables that our team can pull from to target your ideal consumer, we are ensuring advertisers are reaching those who are most likely to become a customer. And the best part…..we can still measure foot traffic to your stores for those who have a retail and brick/mortar presence.

How Addressable (Household) Geofencing Works

The ability to leverage household geofencing gives advertisers the chance to get even more precise with their ad dollars while vastly limiting waste. And the beauty Within our programmatic platform, lists of addresses are easily on boarded, matched and scrubbed of any personally identifiable information so that there is no risk of breach in privacy:

Busy? Watch Our Recorded Geo Fencing Webinar. Here Is What You’ll Learn

Key Addressable Geo Fencing Benefits

“Only 22% Of Businesses Say They’re Using Hyperlocal Targeting To Its Full Potential.” Why Aren’t You?

The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.

The Possibilities For Hyper Local Targeting Are Endless:

Programmatic Display Campaign Development

Digital Analysis​

Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.​

Creative Development​

It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.​

Programmatic Development​

It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.​

Analytics​

We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.​

Optimizations​

Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.​

Geo Zone Conversion Reporting

We are also able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).

If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.

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Does your agency have any only factors?

At EastMain, we provide you with services, offerings and results (guaranteed results) that ONLY we can provide. What are your current agency’s only factors? Set up a quick call below so I can personally show you our Only Factors and how they can transform your business in 30 days or less.

How Can We Help?

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geofencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

Fill Out the contact form or call us at 973-968-6200.